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Getting Your Backlinks Strategy Right Marketing Articles | December 31 Cheap Zach Hyman Jersey , 2009
Getting your backlink strategy right can be the difference between success and failure with your online marketing efforts.


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Backlinks (or inbound links) are the incoming links to a website.


Backlinks have great importance in the search engine optimization world because of they are a very important part of the equation for obtaining search engine visibility. The highly condensed version of why they are important is that the search engines, Google in particular, looks at a link to a website as basically a vote from one website for another website. This came about from the common practice of citing research studies in academic journals. The more citations Cheap Ron Hainsey Jersey , it is presumed, the more important the cited research is.


If it were that easy, webmasters could use automated programs that would obtain backlinks on hundreds or even thousands of websites. These programs do exist; however, they are inherently useless for a few reasons. First Cheap Nazem Kadri Jersey , the search engines caught on to this strategy many years ago and developed ways to identify ?link farms? and greatly discredit any value they have. Second, the search engines have become a lot more sophisticated about what they consider a vote for another site.


All websites do not have the same credibility. For example, the BBC or CNN websites are generally thought to be full of relevant, high-quality information. A travel blog from your uncle?s Grand Canyon trip is probably a lot less useful to web surfers. An article on Wikipedia on the Grand Canyon Cheap William Nylander Jersey , however, is, and would therefore carry a vote value much higher than your uncle?s blog.


Google, in particular Cheap Auston Matthews Jersey , ranks each website on scale from 1-10, with ten being the highest possible ranking. This PageRank comes from hundreds of factors, but some of the big ones are time online, the content of the website and Cheap Mitchell Marner Jersey , not surprisingly, links to the website. A new website is almost invariably likely to be a ?1?, which means a link from it to another website carries very little value or vote power. CNN, in contrast Cheap Toronto Maple Leafs Hats , has a page rank of 10, which means a link from it to your website would carry a huge amount of credibility, at least in Google?s eyes.


So, the lesson is three fold: 1) links are important Cheap Toronto Maple Leafs Hoodies , 2) ?bad? links (i.e., link farms) are likely to do more harm than good, and 3) not all links are equal in value.

In Search Engine Optimization, black hat SEO are the techniques and practices that are followed to increase the ranking of the page. These practices are unethical and do not obey the search engines guidelines. They are used by several people who try to outsmart search engines to bring organic traffic to their websites. SEO company in Nottingham can provide you with the best services.
It is necessary for you to understand that black hat SEO has a negative reputation and it is also considered to be deceptive practices which can even degrade the user experience. It is necessary for you to understand that implementing these tactics can even get your website banned from leading search engines such as Google Cheap Toronto Maple Leafs Shirts , Yahoo and Bing.
Here are some of the famous black hat SEO practices:


Keyword Stuffing- It is one of the major black hat SEO techniques as it focuses on repeating the words to the extent that it can degrade the user experience. It is important for you to understand that overusing the same words on your website can be harmful to your website. So it is advisable that you use semantically related words for your website.
Spam comments- This technique is used to create free backlinks. This technique is a real waste of time as the links which are gained by the practice are 鈥渘ofollow鈥?links and they do not transfer link juice. You can find different tools which can automatically sprinkle irrelevant and spam comments across the Web. It leads to bad user experience and can also leave a negative impression on users.