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How To Use An Online Newsletter to Increase Sales and Leads ECommerce Articles | February 27, 2007 Using on online newsletter can drive your website sales through the roof. The trick us learning to use e-newsletters successfully.
Newsletters once required expensive printing and mailing costs, but today's online newsletters have changed the rules of the game. Online newsletters are used for multiple reasons and in multiple ways.
They utilize state-of-the-art technology to contact current and potential customers through email lists and links. They are a way to promote your business and as a result increase sales and leads.
From carefully crafted traditional styles to weblogs creating blog insertions, online newsletters are popular and create results.
Marketing Strategy ? Aiming For SuccessAny company that starts a business without a marketing strategy usually fails. The marketing strategy is part of a bigger business plan that describes the mission and objectives of the company.
Aimless direction is not a plan. Building a business means regular increases in sales and the creation of new leads. Marketing strategy is the plan for achieving these goals. Online newsletters can fulfill these needs for information and do a lot more.
Online newsletters are used in several different ways.
- Email newsletters sharing company information and product news
- Subscriber only newsletters published periodically