Guerrilla Marketing Design is more an attitude than a system of do's and don'ts. It's an attitude that emphasizes the efficient and memorable delivery of information.
-First Commandment: Purposeful
Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Guerrillas avoid unnecessary decoration. Every mark on the page must serve a purpose. Guerrillas make design decisions based on how efficiently their designs communicate a desired message to a specific audience.
Guerrilla Marketing design begins with a plan Jake Bailey Patriots Jersey , based on careful analysis of message, audience and competition.
-Second Commandment: Recognition
Guerrilla Marketers refuse to get lost in a crowd. They know is it better to stand out and be recognized rather than confused with their competition.
Guerrillas recognize that their customers and prospects are bombarded with thousands of competing messages each day. Accordingly, Guerrillas choose colors, typefaces and layouts that project a distinct Jarrett Stidham Patriots Jersey , easily recognized image that sets their message apart and accurately reflects their values.
Their designs project a consistent image throughout all of their marketing. Consistency is achieved by using a unique combination of colors, type and layout throughout their print and online communications. This consistency multiplies the impact of their marketing dollars.
-Third Commandment: Readable
Guerrilla Marketing Design is reader-friendly design.
Guerrillas recognize that readers are in a hurry and that anything that interferes with easy reading sabotages the delivery of their message.
Guerrillas make reading easy by paying close attention to typeface, type size and line spacing choices. They take painstaking care with spacing, hyphenation and punctuation. They carefully avoid design traps like setting entire words in upper case or overusing white text placed against gray or black backgrounds.
Color is never allowed to interfere with easy reading.
They use design to help readers separate the important ideas from the supportive facts. They use the tools of emphasis to make their message's information hierarchy instantly recognizable.
-Fifth Commandment: Simplicity
Guerrillas design to Simplify.
Guerrilla Marketing Designers recognize that readers quickly can lose interest when reading extended text, like articles, memos, newsletters or proposals. Accordingly Yodny Cajuste Patriots Jersey , Guerrillas maintain reader interest by breaking information into manageable, bite-sized chunks using techniques like segues, subheads, lists and sidebars.
Simplicity also involves restraint. Guerrilla Marketers recognize that "less is more" when it comes to emphasis. They exercise extreme discretion before making typeface Damien Harris Patriots Jersey , type size, type style or color choices.
Guerrillas recognize that one outstanding photograph communicates more than three average photographs.
-Sixth Commandment: Instant Communication
Guerrilla Marketing Design is visual.
Guerrillas strive to replace words and sentences with story-telling visuals. These include charts, graphs, lists Chase Winovich Patriots Jersey , organization charts, tables and timelines that communicate at a glance.
Guerrillas use visuals to quickly communicate comparisons, relationships and sequence.
Guerrilla Marketers understand that words alone are not enough to ensure marketing success. The presentation of the words has to be as finely-executed as the words themselves.
Guerrillas understand that design is not a mystery, nor is it a cure-all.
Rather Joejuan Williams Patriots Jersey , design is a fundamental business competency that can be mastered when the right resources are chosen and properly utilized.
About The Author
Roger C. Parker is the $32 million dollar author with over 1.6 million copies in print. Download the remaining four of the 10 Commandments of Guerrilla Marketing Design here: There are many people who believe that the driving habits you develop early on when you first learn to drive are the same driving habits that will stay with you all throughout your driving career. However, if this were the case, then the United States would be full of nothing but the best, most studious drivers!
Driving habits are like a comfortable bed; they're easy to get into and even more difficult to get out of. What complicates things further is that you can always pick up bad driving habits at any stage in your driving career. I remember being young and watching my parents drive. When I started to approach the age where I was getting ready to enroll in driver's education at my high school N'Keal Harry Patriots Jersey , I began to pay attention even more to not only how my parents were driving but to other drivers around us as well. I remember being sitting in the passenger seat in awe as I watched my father maneuver the steering wheel with just his pinky once. How was he able to control such a heavy vehicle with just one limb? When I asked him about how he was able to do this, I remember him telling me that he had bad driving habits and that I should never do what he was doing because it was dangerous. Pretty ironic thing to say when you're driving your daughter to soccer practice, p://www.cheapnflpatriotsjerseys.com/stephon-gilmore-jersey/]Stephon Gilmore Patriots Jersey[/url] , soon after I graduated from driver's education and tookpassed my road test on the first try, I quickly realized that the driving hand positions were not always a good f. Cheap JerseysCheap JerseysCheap MLB Jerseys ChinaCheap College Hats ChinaCheap Jerseys Free ShippingCheap Jerseys Free ShippingCheap Football JerseysWholesale JerseysCheap Replica JerseysCheap Soccer Jerseys